Exhibition booth (4000 sqm) for Flos, Louis Poulsen, B&B Italia | Salone del mobile, Milan, Italy | 2019
In collaboration with:
Calvi Brambilla | www.calvibrambilla.it
“It’s probably the biggest, if not one of the biggest fair stands in the history of Salone del Mobile” Piero Gandini
Role: Architect part of the team
Activities: Team work for the development of the design process in all its stages | Interface with clients, suppliers and technicians
Credits: Project: Calvi Brambilla | Ph: Flos , Germano Borrelli | Interaction design & User experience: Dot Dot Dot | Illustration: Loris F.Alessandria
Three companies showcase their collections in an all-encompassing pavillion of 4000 squared meters located in the new S.Project hall, a crosscutting exhibition format making its debut at the Salone del Mobile.
The pavillion reflects the philosophy of Design Holding by putting on stage the common narration of three strong individual identities boasting extraordinary design histories: Flos, Louis Poulsen and B&B Italia. The interactive tunnel shows how the connection of the three brands to history is still vivid, visually relating cult pieces to stunning new products by contemporary design masters.
Flos:
Louis Poulsen:
B&B Italia:
Video: